Amazon has updated its brand registry to require that brands be registered trademarks. This means that brands must be registered with a government intellectual property office in order to be eligible for the Amazon Brand Registry. This change will help to ensure that only legitimate businesses are able to sell on Amazon.
The benefits of Amazon Brand Registry for businesses
The Amazon Brand Registry provides numerous benefits for brands, including the ability to:
- Increased authority over your product listings that have your brand name
- Amazon will work with you to reduce intellectual property and trademark violations, and they do so more efficiently than court proceedings, so enforcing your brand is easier
- Amazon will give you access to powerful tools including proprietary text and image search, and predictive automation based on your reports of suspected intellectual property rights violations
The Amazon Brand Registry is a unique trademark registry that is separate from government registries, such as the USPTO or IP Australia. You must have a live registered trademark with either the USPTO or IP Australia in order to apply for the Amazon Brand Registry. This registry will help you protect your brand on Amazon and create a trusted and easily searchable environment for customers.
Amazon’s Trademark Guidelines: What You Need to Know
Trademarks are a type of intellectual property that help distinguish your brand and products from those of others in the marketplace. In order to protect and enforce your rights to your trademark, it must be registered with the government in the country or countries where you plan to use it.
Amazon currently only accepts standard character (word marks) or design (logo) trademarks that have been registered with government offices in certain countries, including The United States and Australia, Canada etc. The brand used on packaging and products must match the registered trademark exactly.
Your brand is what people say about you when you’re not in the room.Jeff Bezos (Founder of Amazon)
How can Trademarkings help me?
If you are seeking to register a trademark in a particular jurisdiction, we can help. We will take care of all the necessary requirements to get your trademark registered, whether it be in the United States, European Union, Canada, or elsewhere. Even if you are not based in the jurisdiction where you wish to register your trademark, we can still assist you.
You can submit your trademark to the Amazon Brand Registry once it is registered. Our team can help guide you through this process, ensuring that everything is completed correctly and efficiently.
It is always better to act quickly in order to avoid any potential delays in trademark registration. Depending on the jurisdiction, the process can take several months to years and you will need to wait for your trademark to be issued before moving forward with Amazon Brand Registry. By taking action now, you can streamline the process and avoid any delays down the road.
If you’re thinking about selling products on Amazon, you might be wondering if you need to register your brand with the Amazon Brand Registry. The short answer is: no, it’s not a requirement. However, there are some benefits to doing so.
The best course of action is to apply for a trademark, then start generating sales, building your ranking, and creating reviews. Once you have your trademark certificate, you can apply to the Amazon Brand Registry, which will give you more control over the promotion of your products.