Clients often instruct us to file their trademark in the United States, and because the fees are relatively low and a US trademark provides coverage over a huge market, the benefit of doing so is clear. We usually advise our Australian clients to file for the Australian trademark first, then apply for the corresponding US…
There is no single worldwide trademark registration. You will need to apply to each country in which you would like to have a registered trademark. Even for large companies, this task can prove too cumbersome and expensive. Therefore, the pragmatic route is to seek protection only in countries you intend to make sales. This United States…
Trademarks are registered on a country-by-country basis. This means that you need to apply for trademark protection in each country you seek to protect your trademark. This takes money and effort. For this reason, it is usually better to focus on only those countries in which you are making sales or expect to make sales. The United States…